MNTN Brings Advanced Data Attribution to CTV with First of its Kind HubSpot Integration
MNTN’s new HubSpot integration brings Connected TV attribution directly into downstream revenue reporting, enabling Business-to-Business advertisers to tie TV campaigns to measurable revenue.
MNTN (NYSE: MNTN), the technology platform bringing performance marketing to Connected TV, today announced a new integration with HubSpot (NYSE:HUBS), the agentic customer platform for scaling businesses. The integration brings Connected TV performance data directly into the CRM workflows B2B marketers use every day and gives brands an unprecedented view into television’s impact across the full customer journey.
The launch positions MNTN as the first CTV platforms to bring TV ad activity directly back into HubSpot, down to the individual contact, so teams can know exactly which prospective customers were exposed to a TV advertisement.
“MNTN was built so that TV can be as measurable and performance-driven as search and social,” said Mark Douglas, President and CEO of MNTN. “As marketers demand more measurable outcomes from television, we believe the next phase of CTV growth will come from tighter integration with the platforms revenue teams already depend on. By making TV more accountable and accessible to Business-to-Business advertisers, we're expanding the universe of brands that can confidently invest in the channel. This integration allows us to connect that missing link of TV performance directly to the pipeline.”
