Harry DempseyJun 15, 2026 – 5.48pmTokyo | Digital cameras are staging an unlikely sales revival for the first time since the advent of the iPhone as Gen Z consumers shun the ultra-processed perfection of smartphone photos.Shipments of standalone cameras more than doubled in five years to $US5.5 billion ($7.8 billion) in 2025, according to the Camera & Imaging Products Association, as young consumers snap up devices that often cost more than a smartphone.Financial TimesSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
‘Everything is too high-tech’: Gen Z discovers digital cameras
Digital cameras are in the sweet spot of a retro boom among younger consumers. Many want to supercharge their social media with unique snaps.









