Indonesia
Society
Consumers worry that beverage sellers or brands may manipulate nutritional labels, while business owners are concerned about additional costs to test their products.
A woman selling sugary drinks serves customers on June 24, 2025, at a business district in Surabaya, East Java. (AFP/Juni Kriswanto)
The Health Ministry’s policy of graded labeling for sugar, salt and fat content in beverage products has been met with doubt by consumers and small business owners, who question its implementation and whether it would effectively influence dietary habits.The policy, stipulated in a ministerial regulation issued in April, pushes the nutrition label, called Nutri-Level, to be applied on menus and packaging of freshly prepared beverages sold in drink outlets and restaurants. It classified drinks from A to D level accompanied by color codes based on the percentage of sugar, salt and fat content per 100 milliliters.
