Until now, neither Apple nor Peacock had invested as seriously in bundle partnerships.
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Apple and NBCUniversal on Thursday announced a new deal to bundle their streaming services, Apple TV and Peacock, for a discount to subscribers.
Why it matters: The agreement gives both streamers access to more programming, which is meaningful in a saturated subscription streaming environment.
Apple TV and Peacock bundle starts at $15/month, available on Oct. 20
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The bundle starts at $15/month, compared to $21/month if purchased separately.
An Axios analysis found 65 streaming bundles across major services.
Apple is expanding its App Bundles feature to allow developers to partner with one another on discounted subscription packages.
To expand margins and compete with Netflix, traditional media companies are looking to streamline their services and bundle them.
ESPN and Fox will offer their upcoming direct-to-consumer streaming services as a bundle beginning in October.
Another big sport is being bundled with Apple TV.
