The 2026 FIFA World Cup is barely underway and the US Men’s National Team is already putting on a show. Christian Pulisic delivered a precise assist for Folarin Balogun to hammer home the second goal against Paraguay.
But while the USMNT is making noise on the pitch, it’s eerily quiet in one specific corner of the business side. The team has zero crypto sponsorships and zero fan token deals, even as digital asset companies pour money into the tournament around them.
Crypto firms are all over this World Cup
Kraken secured the title of Official Crypto Exchange Supporter for the tournament on June 9, just days before the opening match. The exchange is focused on fan engagement activations throughout the event, which runs from June 11 to July 19.
Chainlink became the first official prediction market partner in World Cup history, deploying its oracle technology across all 104 matches in the tournament. It pulls in real-world match data and feeds it to smart contracts so outcomes can be verified and settled automatically.
