Feeling lonely? Having trouble with your love life or lack thereof? Were you hoping the new AI-powered Siri could fill those voids?Unfortunately, you may have to look elsewhere for companionship. Apple's Senior Vice President of Software Engineering Craig Federighi says Siri is just not that into you – and Apple purposefully designed it that way.At WWDC this week, Federighi and Apple's Senior Vice President of Worldwide Marketing Greg Joswiak sat down for an interview with Laurie Segall of the tech YouTube channel Mostly Human.
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During the interview, Segall pointed out that the features showcased during WWDC focused on Siri AI as a utility and not as a companion.Federighi responded by explaining that this was a very purposeful move by Apple.
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"I think that utility is at the foundation of human creativity and ultimately time for connection, right?" Federighi said. "I think the unlock around all of this is that you get to live the rest of your life and you get to feel really empowered doing it. I guess that's where the sexy part comes in, right? I don't think the sexy part actually belongs in the computer. It belongs in your life and so that's our focus. The idea of AI as a solution for loneliness, I mean loneliness is about a lack of connection to real people, you know, real humans."
