JEDDAH: With the start of the FIFA World Cup 2026, excitement is building among football fans around the globe, as jersey shops across the Kingdom are witnessing a surge in demand as fans flock to stores to buy jerseys of their favourite teams.
A visit by Arab News to Jeddah’s sports market presents a vivid picture of the fans’ football passion. Shops, showrooms and makeshift roadside stalls are decorated with colourful national team jerseys and flags.
Saudi Arab’s green World Cup 2026 shirt, inspired by the country’s cultural heritage, Spain’s traditional vivid red combined with dark blue accents and subtle pinstripes, the sky-blue and white stripes of Argentina, and the iconic yellow and green of Brazil are displayed on storefronts.
Sports shop salesman Khalid Saeed told Arab News that fans are eager to buy the latest jerseys of their favorite national teams: “The demand is big and better than ever because the mentality of football fans has changed, unlike the old times,” Khalid said. “Some customers are buying jerseys for the entire family.
“Saudi Arabia, Argentina and Brazil jerseys are the top sellers, followed by Spain, Portugal and France. Sales have increased considerably compared to previous months, and we expect demand to grow further during the World Cup,” he said.
