Tim Clark, the longtime president of Dubai-based mega airline Emirates, says the carrier will start offering incentives to lure back travelers who have been scared away by the ongoing security situation in the Middle East.
Recently, Iran launched salvo upon salvo of ballistic missiles and kamikaze drones towards the United Arab Emirates, striking Dubai International Airport (DXB) on at least three occasions. A fragile ceasefire has seen the end of attacks on the UAE, although Kuwait International Airport was badly damaged in an Iranian attack last week.
Clark, remains confident that Emirates can “bounce back” from the regional unrest, but in the near term, the airline still has a massive challenge on its hands.
Emirates’ flagship First Class cabins remain half as full as they were before the US and Israel launched their joint military campaign against Iran on February 28, as passengers book alternative flights that avoid the Middle East and rearrange vacations from Dubai to Europe, Asia, and beyond.
On Tuesday, Clark told a Reuters journalist at an aviation event in Berlin, Germany, that the airline would start to offer “all sorts of incentives” to win back passengers. Related News Ground handlers restore Max Air services after "substantial" part-payment POWER SECTOR DEEP DIVE: Nigeria’s biggest problem equals Nigeria’s biggest opportunity The cost of not knowing: How intelligence failure fuels insecurity
