Bolaji Anifowose is a product marketing manager and go-to-market (GTM) engineer with over 7 years of experience helping startups across Africa and beyond sharpen their positioning, launch products, and build compounding growth engines. He has led growth, GTM, and marketing efforts for high-impact companies such as Simpu, Distrobird, Chatbase, and Tecno, delivering successful product launches, demand generation campaigns, and market expansion strategies that produce significant results.
Before tech, Bolaji studied Metallurgical and Materials Engineering at the University of Lagos, Nigeria, a background that shaped how he approaches marketing today: systems-first and evidence-led. He is a graduate of the pioneer cohort of the GTM Engineer School and spends a lot of his time these days at the intersection of marketing and AI, building automations and workflows that let small teams punch far above their weight.
Explain your job to a five-year-old.
You know when you make something really cool, like a drawing or a sandcastle, but nobody comes to look at it? My job is to make sure people come and look. I help companies that have built something good figure out how to tell the right people about it, in a way that makes them go “I want that.” I find the people who would love it, work out what to say to them, and build little machines that help do it again and again.
