Gbolahan Adebayo is a data and business intelligence analyst who specialises in turning complex data into clear, actionable insights through visualisation. He currently works as a Senior Data Analyst at Sanlam Fintech in Johannesburg, South Africa, and has previously built dashboards and analytics infrastructure for MAGNiTT, Aspire, and Subway across Nigeria, South Africa, the United Arab Emirates, Singapore, and the United States.
Explain your job to a five-year-old.
Have you ever gotten food from someone who sells jollof rice and puff-puff by the roadside?
Some days, the whole street shows up, and everything finishes before noon. Other days, she cooks plenty, and it just sits there. If she’s only guessing, she either runs out or she wastes food and money she can’t get back.
My job is to quietly remember everything for her, how much sells, when the rush comes, whether rain brings more buyers, and then build her a small board that watches it all and tells her plainly, “Friday is busy, cook more rice.” Now she’s not guessing. She just looks at the board, and she can make better decisions.







