Omolara Dada is a senior product marketing manager at Busha, a Nigerian digital asset exchange, where she is building the business-to-business (B2B) marketing function from the ground up. With over six years of experience in African fintech, she has worked previously at Anchor, a Y Combinator-backed Banking-as-a-Service (BaaS) platform, and Earnipay, an earned wage access (EWA) product, leading go-to-market strategy, product positioning, and growth across B2B and consumer-facing financial products. Her work sits at the intersection of complex financial infrastructure and the human beings who need it explained clearly enough to act on it.
Beyond her day job, Dada is a career coach and content creator building a platform for mid and senior professionals across Nigeria and beyond. She creates content around salary negotiation, career visibility, and the unspoken rules of navigating corporate life, drawing an audience of over 14,000 professionals across Instagram and LinkedIn.
Explain your job to a five-year-old.
You know when you make something really cool but nobody knows about it? My job is to help people find out about cool things, understand why it’s useful, and want to use it. I work for a company that helps businesses move money, and I make sure the right people know we exist and understand how we can help them.
