TBWA\Chiat\Day has been Levi’s creative AOR since 2023.
Levi’s is switching up its agency relationships, moving away from a creative agency of record to a project model, Ad Age has learned.
The denim retailer has counted TBWA\Chiat\Day as its creative AOR since 2023, following the appointment of Kenny Mitchell as chief marketing officer.
The shop handled Levi’s first Super Bowl campaign in 23 years earlier this year.
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In a Thursday interview with CNBC's Jim Cramer, Levi Strauss CEO Michelle Gass reviewed the apparel maker's most recent quarter.
