As the 2026 FIFA World Cup unfolds, Levi Strauss & Co (NYSE:LEVI) grabbed the opportunity to take its marketing campaign viral, according to JPMorgan.The Levi Strauss Analyst: Analyst Matthew Boss reiterated an Overweight rating, while raising the price target from $30 to $32.The Levi Strauss Thesis: Team USA’s match at Levi’s Stadium on Wednesday could give Levi Strauss “the largest viral marketing moment” for the company to date, Boss said in the note. The company got there by turning FIFA branding restrictions into “a guerrilla marketing moment,” he stated.Check out other analyst stock ratings.The analyst explained that:
Levi’s Stadium in San Francisco was scheduled to host six World Cup matches from June 11 to July 19.
FIFA’s policy requires Levi’s Stadium to be temporarily renamed the San Francisco Bay Area Stadium.
White tarps are placed over all Levi’s logos outside and inside the venue.
Boss stated that Levi Strauss turned these restrictions into a marketing campaign through:
