OKX just turned the World Cup into a crypto on-ramp. The exchange launched “The Beautiful Game” on June 3, a free prediction campaign that lets users guess match winners across the 2026 FIFA World Cup and compete for a Bitcoin prize pool of up to 20 BTC.
How the prediction game works
The campaign runs from June 3 through July 20, 2026, covering the full span of the World Cup with over 190 prediction markets available inside the OKX app. Users earn XP points by making match predictions and referring others to the platform.
Those points feed into a leaderboard system with tiered rankings. The higher you climb, the bigger your share of the Bitcoin prize pool. Rewards get automatically credited to participants’ OKX accounts after the campaign wraps up.
The World Cup itself kicks off on June 11, and OKX plans to introduce special bonus pools for selected matches in certain regions once play begins.
