When people come to Search for trusted local guidance, Local Services Ads are a way to connect real estate professionals with homebuyers the moment they start searching.Following a limited pilot, we’re now rolling out richer Local Services Ads for Home Listings across all 50 U.S. states. As buyers look for homes, this expanded format surfaces relevant property details — such as pricing, images and core home features — powered by a partnership with HouseCanary’s rich data platform. Buyers can then call, message or book an appointment with a local agent right from the ad.Our goal is to deliver a helpful real estate experience by acting as a supporting bridge. Existing LSA agents will automatically appear in this experience. New agents can sign up for LSAs directly to start receiving high-intent leads, and portal partners can enroll their agents through the LSA managed partner program.
Enhanced Local Services Ads for Home Listings bring homebuyers and local agents together.
When buyers search for homes, they get critical property details — and they can contact an agent right from the ad.
TL;DRAI
Google expands Local Services Ads to 50 states with HouseCanary data for prices and home details, connecting buyers and agents. Consolidates real estate funnel via data partnership, enabling high-intent leads and reinforcing Google's LSA revenue model.
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