The experience allows home buyers to turn Zillow’s text-based content into infographics and interactive podcasts.
Zillow is showing up on NotebookLM, a well-known research tool from Google but rare marketing destination for brands.
Through a branded research assistant, the real estate marketplace hopes to find novel ways to engage home buyers, using NotebookLM as a medium to share personalized AI answers and interactive, podcast-style audio overviews.
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