Google has launched a new feature called Search Profiles, which offers creators and publishers a dedicated space to manage how they appear on Google Search.
It will also help audiences discover their content more easily across the web. The feature is initially rolling out in the United States.
For creators, Search Profiles function as a personalised hub within Google Search, which brings together content from multiple platforms into a single destination where eligible users can showcase their latest videos, articles, social media posts, website links, and professional information, making it easier for followers and potential audiences to find verified and up-to-date information about them.
One of the biggest advantages is greater control over search visibility. Rather than relying solely on Google’s automatically generated knowledge panels, creators can customise their profiles with a bio, avatar, website, social media accounts, and featured content.
Those who already have Knowledge Panels may see them enhanced with profile information and direct links to their Search Profile. Creators should also expect new opportunities for audience growth. Related News Google reinvents search with Gemini 3.5 flash, autonomous coding tools Moniepoint, Google Developer Group, train women to deepen Nigeria’s digital talent pipeline Google bets $10m on decoding life with Quantum AI
