The 2026 FIFA World Cup is officially the biggest the sport has ever seen, with 48 nations competing across Mexico, Canada, and the United States. A record eight countries from the Middle East and North Africa are in the mix, and the crypto industry is betting heavily that this convergence of global attention and regional passion will translate into real adoption.
Kraken was named FIFA’s Official Crypto Exchange Supporter on June 9, 2026. ADI Predictstreet landed the Official Prediction Market Partner title back in April. Together, these deals signal that crypto’s courtship of professional football has moved well past the exploratory phase and into full sponsorship mode.
The crypto playbook for the world’s biggest sporting event
Kraken’s deal is designed to push crypto education and exchange onboarding across North America and Europe during the tournament window.
ADI Predictstreet’s partnership is arguably more interesting from a market perspective. The ADI token quadrupled in price after the April announcement, riding the wave of speculation that prediction markets would become the default way fans interact with tournament outcomes.
