A German startup wants to rebuild online commerce for shoppers who are not human. ShopAgentic has raised a €1.9mn pre-seed to do it. May Ventures and Greenfield Capital co-led the oversubscribed round.
What ShopAgentic is building
ShopAgentic calls itself a “native agentic commerce system”. It runs a squad of specialised AI agents, each owning one job: catalogue, pricing, customer service, or fulfilment. The merchant sets the strategy and keeps control, while the agents execute.
The product works alongside a brand’s existing systems, or as a standalone. The company says brands can start within a normal innovation budget, with no multi-year rollout. It is aiming hardest at the roughly half of e-commerce that runs on custom-built systems.
The pitch: agents change who buys
