Made-for-advertising websites have found a new way to lure users in: AI-generated “girlfriend ads.”According to a report from DoubleVerify, these sites are running suggestive creative featuring AI-generated women who promote personalized companionship and customizable AI personas. But when users click they’re funneled to paid search results and low-quality, AI-generated content: pages stuffed with ads from real brands.
These MFA networks drew in over 2 million visits per month in Q1 2026, across mobile apps and websites, according to DoubleVerify. While the company was unable to quantify total revenue from the tactic, it estimated that one of these networks could generate revenue in the low hundreds of thousands of dollars annually, and that the economic impact of this type of fraud could reach millions globally.
Source: DoubleVerify
While the arbitrage-style tactic isn’t new for MFAs, the AI slop fueling the scheme is. The ads ask provocative questions like, “Feeling lonely?” Some promise to “create the girl of your dreams,” or a “virtual girlfriend” using AI.
“With AI, if you have an arbitrage operation MFA site, it’s so much easier to get everything to the point where it’s at the highest level of manipulation,” said Gilit Saporta, vp of product for fraud and quality at DoubleVerify, where she leads the company’s Fraud Lab. “The trendiest image, the sexiest image that will make people click, and once they get that click, the next step is going to be extremely effective, or the arbitrage will be executed to the extreme, thanks to AI again… They just follow the trend that will get them the most eyeballs they can take away from legitimate publishers.”
