YouTube Impact Report 2025 / Courtesy of YouTube
YouTube’s creator ecosystem contributed more than 3.5 trillion won ($2.3 billion) to Korea’s gross domestic product in 2025 and supported an equivalent of over 85,000 full-time jobs, according to the YouTube Impact Report 2025 released Thursday.
The report, commissioned by YouTube and prepared by Oxford Economics, said creators in Korea are evolving beyond content production and into a new class of trusted professionals who generate economic, cultural and educational value through their platforms.
According to the report, 75 percent of Korean viewers who use YouTube for news said the platform provides high-quality current affairs information, while 74 percent said they value the diversity of content and viewpoints available on the service.
The report highlighted several creators as examples of trust-based influence. Financial and current affairs channel Shuka World and women’s health channel Our Neighborhood OB-GYN were cited for building strong relationships with audiences through expertise and careful fact-checking.
