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YouTube said on Tuesday it has paid out over $100 billion to creators, artists and media companies since 2021.
The surge has been fueled in part by growing viewership on connected TVs. The number of channels making more than $100,000 from TV screens jumped 45% year over year, the company said.
YouTube Chief Product Officer Johanna Voolich praised the power of creators to “shape culture and entertainment in ways we never thought possible” in a release announcing the benchmark and a series of other new features.
The milestone comes as the Google
