YouTube content creators contributed £2.2bn to the UK economy in 2024 and supported 45,000 jobs, according to an impact report carried out by Oxford Economics.

It comes as an all-party parliamentary group (APPG) is launched to represent UK creators and influencers.

Its co-chair Feryal Clark, Labour MP for Enfield North, described them as "trailblazers of a new creative revolution" who had been "undervalued in Westminster for too long".

British content creator Lilly Sabri welcomed the research and the creation of the parliamentary group.

"For many years people have questioned whether being a content creator is a real job, and whether you can actually build a sustainable career from it," she told the BBC.