Managing Director and Chief Executive Officer of Guinness Nigeria Plc, Mr Girish Sharma. Credit: Guinness
Guinness Nigeria Plc, in collaboration with the Anti-Counterfeiting Collaboration of Nigeria, convened industry leaders, regulators, enforcement agencies and brand owners at its Lagos headquarters on World Anti-Counterfeiting Day 2026 for a high-level engagement themed “Combating Counterfeiting in an AI-Driven and Digitally Connected World.”
A statement from the firm on Tuesday stated that the event provided a platform for stakeholders to assess the growing threat of counterfeiting and explore solutions aimed at protecting consumers, safeguarding brands and strengthening enforcement in a rapidly evolving digital marketplace.
Delivering the opening remarks on behalf of the Managing Director and CEO, Girish Sharma, Corporate Relations and Legal Director Rotimi Odusola said counterfeiting has become a fast-evolving global challenge driven by digital platforms and emerging technologies.
“Counterfeiting is no longer confined to physical markets or isolated supply chains. It has grown into a highly sophisticated, transnational enterprise, leveraging e-commerce platforms, social networks, and advanced AI tools to produce, promote, and distribute counterfeit goods with alarming efficiency,” he said.
