Guinness, Nigeria’s iconic stout brand, has announced its return as a Gold Sponsor of Big Brother Naija Season 11, continuing its association with one of Africa’s biggest television entertainment platforms.
Having partnered with the show’s landmark tenth season, Guinness returns this year to deliver a range of brand experiences designed to bring viewers even closer to the excitement of the Big Brother House.
As a programme that continues to command audiences across Nigeria and beyond, Big Brother Naija provides another opportunity for Guinness to engage consumers through entertainment and shared experiences that reflect the brand’s long-standing spirit of originality.
Speaking on the partnership, Njoku Odinakachi – Guinness Brand Manager said, “Big Brother Naija remains one of the country’s biggest entertainment platforms and a reflection of the bold energy, talent, and individuality that define the generation today and pop culture. Related News Over 10,000 gather in Lagos as ARISE Conference demands 'Shift' in enterprise, leadership The Golden Age of PR: Engineering trust in a new era How FAAN is rebuilding Nigeria's aging runway network
Guinness has always supported bold passion and creativity, which is what the BBNaija brand and audience are known for, and we are pleased to return as a Gold Sponsor for Season 11.”
