adsFollowing Diageo’s multimillion-dollar sale of its 58.02 per cent stake in Guinness Nigeria to Singapore-based Tolaram Group in late 2024, the new owners moved swiftly to reposition the company and strengthen its profitability.
The company operated at a loss in 2023 and 2024 financial year due to what was described as macro-economic headwinds.
Two years after, under a new management, Guinness Nigeria opened 2026 on a strong footing, recording year-on-year increase in Profit After Tax, rise in revenue.
The factors that assisted this turn around are what other companies, especially multinationals in the FMCG sector can take closer look at.
Some of the critical factors are localised decision-making, and expanded market reach – factors as said by Girish Sharma, Managing Director/CEO of Guinness Nigeria in an interview with CNBC. These factors and more have fundamentally repositioned the business for sustained growth.adsads
