Two words on La Poste’s fleet of Log’issimo vehicles have angered a French language lobby group, which is bringing legal action.
The phrase in question - supply chain, rather than the French version chaîne logistique - has prompted one pressure group to bring legal action against France's post office, under the law intended to protect the French language against the spread of anglicisms.
The loi Toubon – named after the French Minister of Culture at the time, who was famously quoted saying “the right to French is a fundamental right” – was passed in 1994 in an effort to keep the French language a “fundamental element of the personality and heritage of France”.
It regulates and requires the use of French in education, work, trade, and public services.
It is mostly used as a legal stop on the use of franglais in the public space, but covers use of all languages and aims to preserve French and give every French person the ‘right to be informed’ in French.
