MoneyThe brand said 'relatively low' sales was to blame for it being pulled from shelves09:19, 10 Jun 2026Parents have been left gutted after it was revealed that a baby formula brand will soon be discontinued.‌Bonya First Infant Milk, which is made by Kendamil, will no longer be sold in supermarkets from this July. The brand said “relatively low” sales was to blame for it being pulled from shelves.‌But some parents have been commenting on a social media post which announced the news, calling the decision "such a shame".‌One said: "We’ve been using Bonya for a year, it’s the only milk our baby will drink. Absolutely terrible news." Another commented: "Gutted but thank you for letting us know. My little boy loves it."A third said: "My son thrived on this and such a good cost! Such a shame." A fourth commented: "Noooooo, my little one loves this and is so settled on it!"‌Bonya has advised parents who need support with transitioning formulas to contact the Kendamil customer care team at enquiries@kendamil.com.Bonya was launched in November 2024 as a "low price" alternative to other branded infant milks. Bonya First Infant Milk Stage 1 Formula Powder 800g is still listed at Morrisons online for £7.50, but is out of stock on the Tesco website.A statement released by the brand on social media reads: “Unfortunately, due to relatively low sales since launch, UK retailers have taken the decision to delist Bonya.‌“As it becomes less available in-store, and with more parents choosing Kendamil, we’ve had to make the difficult decision to focus our production on Kendamil moving forward to ensure families remain fully-stocked.“This means Bonya will be discontinued in July 2026, with availability gradually reducing in stores ahead of then. Rest assured you still have plenty of time to switch, and Bonya will remain available to purchase online until July.”Article continues belowIt continued: "Our mission with Bonya was to offer parents a low-cost formula without compromising on quality ingredients, and we’re incredibly proud to have made high-quality, accessible nutrition available to so many families."One of the things we’re most proud of is the charity partnerships developed over the past year, through which we’ve been able to donate over one million feeds of Bonya to UK families in need."We’re incredibly proud of everything Bonya has achieved, and our commitment to parents and families in need will continue through Kendamil."Choose Daily Mirror as a 'Preferred Source' on Google News for quick access to the news you value.‌