Apple has updated its App Store Review Guidelines with new language targeting apps that it says “do not add value to the App Store.” Here are the details.

Apple expands App Store anti-spam rules

During yesterday’s WWDC keynote, Apple CEO Tim Cook mentioned that “developers are building more apps than ever, with well over 1,000 submissions to the App Store every hour.”

Cook’s remarks were meant to highlight how vibrant the App Store remains, especially at a time when the barrier to entry for app development has never been lower.

The problem is that a low barrier to entry is a double-edged sword. While AI-assisted development tools have helped more people turn ideas into apps, they have also made it easier to mass-produce low-effort software.