From left: Mr Chen, Mr Piti and Mr Santitarn engage in a panel discussion at a Microsoft forum.
Thailand should develop clear business goals and a method for measuring outcomes that integrates artificial intelligence (AI) into the economy rather than buying AI platform licences and giving them away for free, say economists."Organisations should not start their AI journey by blindly buying AI licences for all employees, nor should AI projects be dumped onto the IT department," Piti Tantakasem, chief executive of TMBThanachart Bank, said on Tuesday during a panel discussion at Microsoft's global AI annual exhibition in Thailand.
"When it comes to driving AI adoption, we should start with what not to do before we get into what we should do. First on the 'what not to do' list: do not buy AI licences and hand them out to everyone. This applies to the organisational level and the national level -- please don't do it."
Companies must start with a clear business direction rather than the technology, he said, prioritising use cases that have high business impact and high technology readiness.
The government plans to spend more than 1.6 billion baht to procure professional and premium generative AI models for free use by up to 5 million Thais for one year.
