Influencers & CreatorsCreator and influencer trends brand marketers need to know about right nowInvestment platform Cherub's hiring of its first chief creator officer, Naturium's campaign with beauty influencer Bretman Rock and Panera Bread's value menu push fronted by Jake Shane are some of this week's creator economy headlines.GFByGillian Follett
Wieden+Kennedy’s Jessica Apellaniz on Mexico finding its creative voice
The chief creative officer of W+K Mexico also discusses crafting one’s creative process and the real magic of creativity.
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