Most organisations do not fail because of poor strategy. In fact, many organisations have:
• Clear strategic priorities
• Skilled employees
• Executive sponsorship
• Financial investment
On paper, everything appears ready for execution. Yet somewhere between six and twelve months later, momentum slows...
Most organisations do not fail because of poor strategy. In fact, many organisations have:
• Clear strategic priorities
• Skilled employees
• Executive sponsorship
• Financial investment

Most organizational change efforts fail not because of poor execution but because senior leaders fall into a false alignment trap…

In my experience, the technology is rarely where things go wrong. What breaks down is execution, and execution requires the right…

It's not strategy. It's not funding. It's a cognitive bias called the false consensus effect.

The most common mistake organizations make is conflating AI adoption with AI strategy.

Most organisations survive by muddling through rather than flawless planning or execution.

In ‘The Strategy Trap’, Kevin Ertell delivers a compelling examination of one of the most persistent problems in modern business:…

When ambition outruns leadership | TechCabal