PremiumOpinionOpinion byAllison SchragerBloomberg·9 Jun, 2026 12:01 AM5 mins to readAllison Schrager is a Bloomberg Opinion columnist covering economics."Social media has democratized information, and influencers have largely replaced PR people," writes Allison Schrager. Photo / Getty Images

Saturdays in Greenwich Village require contending with the lines. Starting at 9am, you see blocks-long queues of people waiting for all sorts of things: bagels, pastries, pizza, soggy sandwiches, premium frozen yoghurt with candy on it. Even if you don’t want to, you will get swept up in a line,