NZ’s most reputable brands revealed - and the one that slipped out of top three for first time

NZ Herald8 Jun, 2026 09:40 PM3 mins to readToyota’s “bugger” campaign is one of New Zealand's most iconic advertisements. The car brand was named New Zealand’s most reputable for a third consecutive year. Toyota has been named New Zealand’s most reputable brand, topping the Kantar Corporate Reputation Index for the third consecutive year.The index, now in its 11th year, surveys public perceptions across trust, leadership/success, fairness and responsibility for New Zealand’s top 50 consumer-facing corporates.

Toyota scored 112 overall, surpassing its score