Big businesses will be keeping a close eye on where they rank on the latest Kantar Corporate Reputation Index.
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Toyota has retained its top position in the Kantar Corporate Reputation Index.
Big businesses will be keeping a close eye on where they rank on the latest Kantar Corporate Reputation Index.
"This is an important survey to businesses, because reputation underpins everything in business," Kantar's Sarah Bolger said.
"It's the single strongest indicator of whether a company will thrive or fail."
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