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Long before lifestyle centers became fashionable and mixed-use developments dotted Metro Manila, there was Alabang Town Center (ATC).

For many residents in the south, it was never simply a mall. It was where families spent weekends, where teenagers met friends after school, where neighbors crossed paths by chance and where communities had gathered long before social media connected people online.

That is precisely what Rockwell Land Corp. hopes to preserve—even as it prepares to reshape one of southern Metro Manila’s most recognizable destinations.

Months after taking control of ATC, the Lopez-led property developer has begun drawing up an ambitious master plan that could transform the 17.5-hectare complex over the next decade.