The Ford Bronco New Energy is a plug-in SUV in China, available in both full EV and extended-range EV (EREV) variants.
In China, this vehicle's price starts around $33,000.
It is made by Ford's Chinese partner, Jiangling Motors Corporation (JMC).
Ford has lost a lot of ground in China. Sales have plummeted from 1.2 million cars in 2016 to not even 300,000 by 2025. Partially, that may be because it’s been slow to electrify its mostly gas-powered lineup. The Mustang Mach-E does all of Ford’s fully electric heavy lifting in China. Not great in a country where plug-in models now account for more than half all new car sales.
But Ford is making moves in the right direction. The recently released Ford Bronco New Energy could help turn around the brand’s fortunes in China by targeting a growing market for off-road vehicles that don’t need to burn gas. After some seat time in the SUV during the Beijing Auto Show, I think it could be a great addition to Ford’s U.S. lineup, too.
