It’s pedal to the metal for Louis Vuitton’s relationship with the Principality of Monaco, with the French maison now the title partner of the 2026 Formula 1 Louis Vuitton Grand Prix de Monaco, marking a significant expansion of the luxury house’s involvement with both Formula 1 and one of motorsport’s most prestigious events.
The French fashion house, which has been associated with the Monaco Grand Prix since 2021, will once again present its bespoke Trophy Trunk to the race winner, continuing a tradition that has seen the brand celebrate victories by Max Verstappen, Sergio Pérez, Charles Leclerc, and Lando Norris over the past five years.
Held from June 5 to 7, this year’s race will see Louis Vuitton’s presence extend beyond the podium. The brand will feature trackside signage throughout the circuit, with a specially reimagined version of its signature designed to evoke the speed and dynamism of Formula 1.
To coincide with the event, Louis Vuitton is unveiling the first-ever Monaco edition of its celebrated City Guide series. Dedicated entirely to the Principality, the guide highlights around 200 destinations and explores Monaco’s unique blend of tradition and innovation through photography by Célia Bernasconi, alongside contributions from Pascal Aimar and Marie Deteneuille.
