The FIFA World Cup trophy will arrive at the 2026 final in signature style after Louis Vuitton unveiled the bespoke trunk that will carry football's most coveted prize to New York New Jersey Stadium, continuing a partnership that has become one of the tournament's defining ceremonial traditions.
The French luxury fashion house has once again been entrusted with designing and crafting the custom case that will transport and present the iconic 18-carat gold FIFA World Cup Trophy before the championship match on July 19 at MetLife Stadium in East Rutherford, New Jersey.
It marks the fifth consecutive men's World Cup for which Louis Vuitton has created the official Trophy Trunk, following editions in South Africa in 2010, Brazil in 2014, Russia in 2018 and Qatar in 2022.
Handcrafted by master artisans at Louis Vuitton's historic workshops in Asnières-sur-Seine, near Paris, the trunk blends the brand's traditional craftsmanship with one of the world's most recognizable sporting symbols.
The exterior is wrapped in Louis Vuitton's signature Monogram canvas and finished with leather trim, gold-plated brass hardware and reinforced corner protectors. Dominating the front panels is a hand-painted golden "V," representing both "Victory" and "Vuitton," while mirroring the gleaming finish of the World Cup trophy itself.
