Ferrari's CEO asks a simple question: Why buy a Ferrari if you can't drive it?
Benedetto Vigna leaves no room for doubt: "We will not make fully autonomous cars — loud and clear."
Driver-assistance technology will continue to advance, but Ferrari insists a human will always remain in control.
We’ll admit that the debates surrounding the Luce are getting tiresome, so let’s remind ourselves that there’s more to Ferrari’s lineup than an EV. Maranello is keeping busy as it aims to launch no fewer than four cars annually between 2026 and the end of 2030. That’s 20 models in just five years, an unusually large number for an exotic car brand that sold only 13,640 units in 2025. One thing all future Prancing Horses will have in common is that the driver will always remain in control.
CEO Benedetto Vigna is ruling out the prospect of a fully self-driving Ferrari, and he even questions why anyone would buy one of the company’s cars if they couldn’t drive it. In an interview with Australian magazine Drive, the head honcho pledged to put a steering wheel in every vehicle so owners can enjoy driving instead of letting computers do all the work:
