Hirono Gwangjang Market Store inside Gwangjang Market in Jongno District, central Seoul [WOO JI-WON]
Pop Mart's popular character Hirono has found a permanent home among the mung bean pancake stalls and vintage textile shops in Seoul's Gwangjang Market.
The global toy brand unveiled the standalone Hirono Gwangjang Market store during a media event on Thursday, ahead of its grand opening on Friday. Artist Lang, the creator of Hirono, and boy band ZeroBaseOne member Sung Han-bin attended the press event.
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The shop marks the fourth permanent Hirono-themed location in the world, following those in Shanghai, Bangkok and London.
