“I consider Jacques Marie Mage as a luxury project.”
For founder Jérôme Mage, that distinction helps explain why the cult independent eyewear label’s long-awaited New York debut looks less like a traditional optical boutique and more like an immersive personal collector’s world brought to life. The Los Angeles-based brand is one the most influential names in independent luxury eyewear and has cultivated a devoted following in New York for years with stylists, collectors and independent optical retailers. But Mage was firm that opening a permanent gallery in Manhattan was never going to happen until he found a space capable of fully expressing its singular vision.
Located at 140 Wooster Street in SoHo, Jacques Marie Mage’s first New York gallery is the largest globally to date. “We’ve been trying to open New York for five years, literally,” Mage told WWD. “For an independent project like us with a very specific vision, we don’t want just a space. We want a space to create something that is unique and that makes people curious, interested, fall in love with our collectible objects, and create a sense of community.”
Inside Jacques Marie Mage NYC, the brand’s largest gallery to date.
Courtesy Jacques Marie Mage
