How Canva turns a unified data strategy into AI personalization at scale
As AI accelerates product development cycles, the companies best positioned to capitalize are those that have already built a unified data foundation — one capable of taking raw signal and delivering AI personalization experiences at scale.
That shift is playing out at one of Australia’s most celebrated technology companies. Canva Pty Ltd., the design platform that has said has grown to 265 million monthly active users and $4 billion in annualized revenue, has restructured how it uses data across every product, marketing and sales function. The transformation is accelerating under AI, according to Helen Crossley (pictured, right), global head of data science at Canva.
“It feels like there is a new product coming out every time you turn around,” Crossley said. “Every meeting that we’re having, every product showcase starts with the metrics. What’s happening this week today on our data, and what our customers are seeing and feeling.”
Crossley and Glenn McPherson (left), regional vice president, Australia, at Snowflake Inc., spoke with theCUBE’s Dave Vellante and Rebecca Knight at Snowflake Summit 2026, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how Canva’s data strategy and Snowflake partnership enable AI personalization at scale as Australia’s AI market transitions from experimentation to board-level execution. (* Disclosure below.)
