Canva targets enterprise creativity with trusted AI creative workflows
AI creative workflows are reshaping how teams create, moving beyond content generation to editable, collaborative experiences that boost productivity. At the same time, enterprises are demanding trusted AI solutions that balance ease of use with security and compliance.
With all that in mind, Canva Pty Ltd. is working to address enterprise concerns about generative AI by integrating AI into trusted, editable workflows — removing barriers so users can focus on creative strategy rather than manual tasks, according to Duncan Clark (pictured), managing director of EMEA at Canva.
“We think now that GenAI technology is so powerful, but it works best when it’s incorporated into tools that people trust, they know, and crucially, that they love and can use,” Clark said. “It’s all very well having an AI tool that goes really fast, but if it’s not an environment where you can then do the fine-tuning, the editing, the collaboration, then it doesn’t add much value.”
Clark spoke with theCUBE’s John Furrier at RAISE Summit, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the evolution of AI creative workflows and building enterprise trust through secure, collaborative design tools. (* Disclosure below.)
