According to a survey released by Kantar stated that while consumer remain resilient in their outlook but are increasingly focused on financial security.
Amidst geopolitical volatility, Indian consumers are focusing on strengthening saving intentions and becoming more selective in spending on purchases that long-term value but spends on travel and expierences remain high on their agenda. According to a survey released by Kantar stated that while consumer remain resilient in their outlook but are increasingly focused on financial security.About 48 per cent of respondents surveyed said they expect the economy to improve in 2026, down significantly from 60 per cent in January. Concerns around layoffs have increased from 36 per cent in January to 41 per cent in May. Expectations around personal financial growth have also moderated. 61 per cent of the respondents expect their savings and investments to either remain same or decline versus 2025, only 39 per cent expect them to increase, the survey findings revealed.Deepender Rana, Executive Managing Director, South Asia, Kantar says: “Our latest report shows that Indian consumers remain resilient but are becoming noticeably more cautious as economic and geopolitical uncertainty rises. Confidence in future financial growth has softened, while concerns around job security, retirement preparedness and rising living costs have intensified. As a result, consumers are becoming more deliberate in how they spend- prioritising savings, value and long-term financial security, while continuing to protect experiences that enhance their wellbeing and quality of life. For brands, this presents a clear imperative: demonstrate tangible.”More cautiousThe findings suggest consumers are becoming more cautious about both the broader economic environment and their own financial prospect. Future financial preparedness is emerging as one of the strongest concerns for Indian households with healthcare expenses continuing to be the biggest financial worry. Nearly two-thirds of respondents said they are “very likely” to save more for their own and their family’s future. “However, financial pressures remain evident, with 33 per cent reporting a decline in savings and investments compared with 2025, while only 28 per cent report growth,” it added.However, rather than cutting consumption altogether, consumers are becoming more deliberate about where and how they spend,the survey stated. Spending intentions across discretionary categories such as dining out, entertainment, shopping and subscriptions have weakened but spending intentions on travel and expierence remain resilient. “At the same time, consumers continue to favour assets perceived as offering long-term value and security. More than half (52%) say they are very likely to purchase gold over the next 12 months, reinforcing its continued role as a trusted store of investment and value,” it added.Published on June 4, 2026
