South Korea remains one of Vietnam's largest inbound tourism markets, with travel demand between the two countries continuing to grow. The group's participation in one of South Korea's largest travel exhibitions is expected to support tourism promotion efforts and strengthen connections with international partners.
Under the theme "Visit Vietnam: Beloved Destinations - Extraordinary Experiences," the company will showcase destinations including Da Nang, Phu Quoc, Sa Pa, and Ha Long. The exhibition will feature tourism products, hospitality offerings, and entertainment attractions aimed at international travelers.
Fireworks in Phu Quoc. Photo courtesy of Sun Group
A key focus of this year's participation will be Phu Quoc, where organizers plan to present the island's development roadmap ahead of its role as host of APEC 2027. Infrastructure upgrades, tourism projects, and hospitality developments currently underway are expected to play a role in shaping the island's future positioning in the regional tourism market.
Throughout the four-day fair, the booth will host business meetings, customer engagement activities, and presentations for tourism, hospitality, and aviation products. The event also provides an opportunity to connect with travel agencies, tour operators, and tourism distributors from South Korea.
