Ms Chanikarn says Sweet Bee Farm has developed new products to appeal to Gen Z consumers and office workers as it seeks to broaden its customer base among younger generations.
Snack and food producers are prepared for unfavourable climate conditions this year, which are expected to affect agricultural produce.
Apirak Kosayodhin, chief executive of Lanna Agriculture Industry Co Ltd, a manufacturer and exporter of edamame (green soybean) and ready-to-eat meals, said that if an El Niño event occurs in Thailand this year, it will definitely affect agricultural production, though the severity will depend on the type of produce.
A super El Niño event, characterised by extreme heat and low rainfall, would affect both production volume and product quality for edamame.
"Authorities should prepare preventive measures to mitigate the impact of El Niño, rather than provide relief after it occurs," he said.
