Mr Kehoe emphasised that Asia-Pacific, and Thailand in particular, represents a significant opportunity for PepsiCo, driven by a large and increasingly sophisticated consumer base.
The world has shifted from an era of seamless globalisation to a period of significant disruptions characterised by fragmented supply chains, geopolitical tensions and growing concerns about climate change.Amid these challenges, PepsiCo, the world's second-largest food and beverage company, has developed a resilient business model to withstand the shocks of a volatile global landscape.
"Despite evolving challenges such as geopolitical uncertainty, supply chain disruptions and changing consumer expectations, our business model remains highly resilient. Our business is rooted in agriculture, which supplies our raw materials, and we own prominent global brands with highly localised production," said Stephen Kehoe, executive vice-president and chief corporate affairs officer at PepsiCo.
He noted that Thailand serves as a successful example of the company's broader strategy in action.
LOCAL-FIRST STRATEGY
