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Taco Bell's growing beverage business has become one area where Yum Brands uses data and prediction-market research to evaluate new concepts. Photo: Courtesy of Taco Bell/Yum Brands
Yum Brands is using AI, data science and predictive market research to identify potential menu winners across Taco Bell, KFC, Pizza Hut and Habit Burger & Grill, the company revealed exclusively with Axios.
Why it matters: Restaurants spend millions developing new menu items with no guarantee that customers will bite.
