Mike MacLennan’s idea of market research as the CEO of a drive-thru AI company is loitering at Burger King. His company’s first dollar was actually given to him by a group of elderly women who believed he was panhandling at the fast food joint.
His company, Arc, is a voice AI startup that takes orders and optimizes business performance at drive-thrus. MacLennan and co-founder Ali Hussain—both Square and Cash App veterans, where they built payment infrastructure—have raised $10.76 million seed funding, Fortune learned exclusively. Andreessen Horowitz led the round. The company is already working with two major fast-food chains, each with hundreds of locations.
Arc’s market is enormous. There are roughly 200,000 drive-thru locations in the U.S., with drive-thrus accounting for approximately 70 to 75% of quick-service restaurant (QSR) revenue. The AI-in-QSR market is projected to reach $12 billion by 2034. But the space is rife with failed concepts. McDonald’s killed its AI drive-thru pilot in 2024 after it couldn’t perform at scale. Presto Automation received an SEC fraud charge for misleading investors about its AI autonomy claims. And Taco Bell is rethinking a 500-plus location rollout after customer complaints went viral (including a prank order for 18,000 cups of water).
